Privacy policy

Last updated: 5 February 2026

This Privacy Policy explains how TRNDS LTD ("we", "us", "our") collects, uses, stores, and shares your personal data when you visit or make a purchase from exclusivetrnds.com (the "Site") or otherwise communicate with us. We are committed to protecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please read this Privacy Policy carefully. By using the Site or placing an order, you acknowledge that you have read and understood this policy.

DATA CONTROLLER

TRNDS LTD
Company No. 13543102
VAT GB 461 128 316
Registered in England & Wales
49 Godwin Close, Sewardstone Road, London, E4 7RQ
Email: contact@exclusivetrnds.com
Phone: +44 7904 532367
Verify on Companies House: https://find-and-update.company-information.service.gov.uk/company/13543102

1. WHAT PERSONAL DATA WE COLLECT

We collect different types of personal data depending on how you interact with our Site.

Information you provide directly:

- Name, email address, phone number, and delivery/billing address when you place an order or create an account
- Payment information (processed securely by our payment providers; we do not store card details)
- Communications you send us via email, phone, WhatsApp, or contact forms
- Any information you provide when leaving a product review or contacting customer support

Information collected automatically:

- Device and browser information (IP address, browser type, operating system, screen resolution)
- Browsing behaviour on our Site (pages visited, time spent, products viewed, referring URL)
- Cookie and tracking data (see Section 6 below)
- Location data derived from your IP address

Information from third parties:

- Shopify (our e-commerce platform) may provide us with analytics and order data
- Payment providers (Shopify Payments, Klarna, PayPal) may share transaction confirmation and fraud prevention data
- Advertising platforms (Google Ads, Meta, TikTok) may provide anonymised conversion data when you interact with our ads

2. HOW AND WHY WE USE YOUR DATA

We only process your personal data when we have a lawful basis to do so under the UK GDPR. Below are the purposes for which we use your data and the legal basis for each.

Processing and fulfilling your orders, including shipping and payment
Lawful basis: Performance of a contract

Communicating with you about your order (confirmations, dispatch updates, delivery notifications)
Lawful basis: Performance of a contract

Responding to customer support enquiries
Lawful basis: Performance of a contract / Legitimate interest

Processing returns and refunds
Lawful basis: Performance of a contract / Legal obligation

Fraud prevention and security monitoring
Lawful basis: Legitimate interest

Sending marketing emails and promotional offers (only with your consent)
Lawful basis: Consent

Personalising your shopping experience and product recommendations
Lawful basis: Legitimate interest

Running advertising campaigns on Google, Meta, and TikTok
Lawful basis: Consent (via cookie preferences)

Analysing Site performance and improving our services
Lawful basis: Legitimate interest

Complying with legal and tax obligations (e.g. HMRC record-keeping)
Lawful basis: Legal obligation

Where we rely on legitimate interest, we have assessed that our interests do not override your rights and freedoms. You can request further details of this assessment by contacting us.

3. WHO WE SHARE YOUR DATA WITH

We do not sell your personal data to third parties. We share data only where necessary to operate our business and fulfil your orders.

- Shopify: Our e-commerce platform. Shopify processes order, payment, and analytics data on our behalf. See Shopify's Privacy Policy at https://www.shopify.com/legal/privacy
- Payment providers: Shopify Payments, Klarna, and PayPal process your payment securely. We do not store your card details.
- Shipping carriers: Royal Mail, DPD, and other carriers receive your name and delivery address to fulfil shipments.
- Email marketing: We use Klaviyo to send marketing emails (only if you have opted in). See Klaviyo's Privacy Policy at https://www.klaviyo.com/legal/privacy
- Advertising platforms: Google Ads, Meta (Facebook/Instagram), and TikTok receive anonymised conversion data via cookies (with your consent) to measure ad performance.
- Analytics: Google Analytics collects anonymised browsing data to help us understand how visitors use our Site.
- Professional advisers: Our accountants and legal advisers where required for tax, legal, or regulatory purposes.
- Law enforcement: Where we are legally required to disclose your data.

4. HOW LONG WE KEEP YOUR DATA

We retain your personal data only for as long as necessary to fulfil the purposes set out in this policy, or as required by law.

- Order and transaction data: 6 years from the date of transaction (as required by HMRC for tax and accounting purposes)
- Customer account data: Until you request deletion of your account
- Marketing consent records: Until you unsubscribe or withdraw consent
- Customer support correspondence: 2 years from the date of last contact
- Cookie and analytics data: In accordance with the retention periods set by each provider (typically 14–26 months)

5. INTERNATIONAL DATA TRANSFERS

Some of our third-party service providers (including Shopify, Klaviyo, Google, and Meta) are based outside the UK. Where your data is transferred outside the UK, we ensure appropriate safeguards are in place, including UK International Data Transfer Agreements (IDTAs) or transfers to countries with an adequacy decision from the UK Government. You may request further details of the safeguards in place by contacting us.

6. COOKIES

Our Site uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help us provide and improve our services.

Essential cookies: These are necessary for the Site to function and cannot be switched off. They include cookies for your shopping cart, checkout session, and login authentication.

Analytics cookies: These help us understand how visitors interact with our Site by collecting anonymised usage data. We use Google Analytics for this purpose.

Marketing cookies: These are used by advertising platforms (Google Ads, Meta Pixel, TikTok Pixel) to deliver relevant ads and measure campaign performance. These are only set with your consent.

Managing cookies: You can manage your cookie preferences through our cookie consent banner when you first visit the Site. You can also control cookies through your browser settings at any time. Disabling essential cookies may affect the functionality of the Site.

For specific information about cookies used by Shopify, see https://www.shopify.com/legal/cookies

7. YOUR RIGHTS UNDER UK GDPR

You have the following rights in relation to your personal data. These rights are not absolute and may be subject to certain conditions.

Right of Access: Request a copy of the personal data we hold about you.

Right to Rectification: Request correction of inaccurate or incomplete data.

Right to Erasure: Request deletion of your personal data where there is no compelling reason for us to keep it.

Right to Restrict Processing: Request that we limit how we use your data in certain circumstances.

Right to Data Portability: Request your data in a structured, machine-readable format.

Right to Object: Object to processing based on legitimate interest or for direct marketing.

Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent (e.g. marketing emails).

Right to Complain: Lodge a complaint with the Information Commissioner's Office (ICO).

To exercise any of these rights, contact us at contact@exclusivetrnds.com. We will respond to your request within 30 days.

8. MARKETING COMMUNICATIONS

We will only send you marketing emails if you have opted in to receive them (for example, by subscribing to our newsletter at checkout or via our Site). Every marketing email includes an unsubscribe link so you can opt out at any time. Opting out of marketing will not affect transactional emails related to your orders.

9. CHILDREN'S PRIVACY

Our Site is not intended for children under 16 years of age. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, please contact us and we will take steps to delete it.

10. DATA SECURITY

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Our Site uses SSL/TLS encryption for all data transmission. Payment processing is handled by PCI-DSS compliant providers. While we take every reasonable precaution, no method of transmission over the internet is completely secure.

11. THIRD-PARTY LINKS

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policy of any website you visit.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.

13. COMPLAINTS

If you are unhappy with how we have handled your personal data, please contact us first at contact@exclusivetrnds.com so we can try to resolve the issue.

If you remain dissatisfied, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Website: https://ico.org.uk/make-a-complaint/
Telephone: 0303 123 1113
Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us.

Email: contact@exclusivetrnds.com
Phone: +44 7904 532367
Address: 49 Godwin Close, Sewardstone Road, London, E4 7RQ
Hours: Mon–Fri, 9am–5pm GMT

TRNDS LTD · Company No. 13543102 · VAT GB 461 128 316 · Registered in England & Wales