Founded by creative director Tremaine Emory, Denim Tears uses clothing to tell stories about the history and culture of the African diaspora. The label’s signature cotton wreath motif reflects on the history of cotton and slavery in America, giving its designs a meaning that goes beyond the garment.
The brand is known for wreath-printed denim, sweatshirts and sweatpants, as well as collaborations with names such as Levi’s, Converse and Stüssy. Each release blends streetwear with cultural storytelling, which has made Denim Tears one of the most respected labels in contemporary fashion.
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